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  • 经典用语大全
     
     
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    “高考状元”炒作乐此不疲 别让减负成口号

    来源: 经典用语大全 作者: 笑书 发布时间:2011-07-04 21:39

    【内容概况】高考三宗怪状何时不再添堵 随着各地高考分数近日相继揭晓,围绕高考产生的高考状元被过度炒作、高二学生提前进入备考状态、初中生花巨资择校等种种乱象,成为舆论热点。 高考为何会衍生种种乱象?有专家认为,由于承载着无可替代的人才选拔功能,高考注定会......

      ——高考“三宗怪状”何时不再“添堵”

      随着各地高考分数近日相继揭晓,围绕高考产生的“高考状元”被过度炒作、高二学生提前进入备考状态、初中生花巨资择校等种种乱象,成为舆论热点。

      高考为何会衍生种种乱象?有专家认为,由于承载着无可替代的人才选拔功能,高考注定会引发各种利益竞逐。杜绝这些乱象,还应当建立多形式的人才选拔模式,让高考不再“独孤求败”。

      “高考状元”炒作,为何乐此不疲

      【怪状一】虽然教育部明令禁止炒作“高考状元”,但对于“高考状元”的追捧却年年如是。

      24日以来,随着高考成绩陆续“揭榜”,除山东等少数省份以外,各地“高考状元”都已先后浮出水面,姓名、学校、分数等信息一应俱全。“高考状元”这一金字招牌,让考生一夜间成为新闻人物。

      令人担忧的是,商业元素已盯上“高考状元”这块金招牌。每年高考结束后,总有一些商家通过奖励、广告等方式,千方百计与“高考状元”扯上关系。“高考状元”代言培训机构、教辅品牌或营养品已经屡见不鲜,今年年初还有媒体曝出湖北、河南等省份的5名“高考状元”成为某内裤品牌的代言人。

      更有甚者,一些“高考状元”还做起了虚假广告。2006年就曾发生过一起“高考状元”做虚假代言的事例。这名2005年中部某省的文科第一名在广告中称自己原本是一名差生,在使用某品牌的家教机后才成为“高考状元”。而事实上,这名考生的成绩一直都不错,且这款家教机2006年才上市。

      【专家点评】山东大学高等教育研究中心副主任刘志业说,“高考状元”成为社会炒作的噱头,一方面是由于“金榜题名”在我国社会的传统影响,另一原因是,无论是培养学生的高中还是录取学生的大学,都可以通过“高考状元”来提升影响力,从而获得直接或者间接利益。在当前教育体系下,“高考状元”无疑就是应试教育的标杆,过度包装和炒作,有悖于现代教育理念。他指出,淡化“高考状元”,首先应当建立多元的评价体系,让学有所长的学生都能得到认可。

      高二提前备考,“减负”形同虚设

      【怪状二】“减负”的口号喊了很多年,但在高考压力下,“减负”说得容易做到难。对于高二学生而言,暑期补课更是成为通向高考的“必由之路”。

      高考结束后,高三毕业生脱离学业负担,迎来最轻松的一个暑假。“考后减压游”等专门针对高中毕业生的营销策略也应运而生。济南一家旅行社的工作人员告诉记者,这段时间他们主推的业务就是“减压游”。

      与“减压游”一样火爆的,还有暑假的培训班。济南市一家培训机构的负责人告诉记者,由于即将步入高三,高二学生压力陡增,不少学生寄望通过补习来提高自己。“初二和高二学生一直都是暑假培训班的重点市场。”据她介绍,大多数利用周末时间在这家培训机构补习的高二学生都有暑假继续补课的意向。

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